MMJC At Western University Collaborates with EUNY BESPOKE MEDIA

Written By Eunice Yidana
a lady on a poster with inscriptions on poster.

Hello #EUNYBM readers!! This is my first blog post, and I am super excited about writing it. Today’s blog post encapsulates a content marketing/storytelling project collaboration with Western University’s Master of Media degree in Journalism and Communication (MMJC) and my business (EUNY BESPOKE MEDIA). Before I begin, let me give you a background story.

I launched my business in December 2023, and about five weeks later (i.e. in January 2024), I received an email from Rowena, a current MMJC student. She asked if she could use my business for her content marketing/storytelling project at Western University. Of course, I said yes to the project collaboration request. Mind you, I am an alumna of the MMJC program at Western University (Class of 2021), so I wanted to provide as much support as I could to ensure the feasibility and success of the project.

Brief description of the content marketing/storytelling project from MMJC program: The content marketing/storytelling project is a work-integrated learning project where students of the Advanced Communications course within the MMJC program at Western University can support businesses with some of their communications work.

Rowena worked with me for a few months by creating social media content suitable for my business.

At the end of the project, I sent some questions to Rowena to answer because my business has an educational hub component attached to it, and I want everyone to learn a thing or more from this project. I will also share my insights or takeaways at the end of the Q&As so please read to the end!

Collab with EUNY BESPOKE MEDIA Q&A

Qianyu Rowena Zheng

Master of Media in Journalism and Communication Candidate at Western University

What is your name?

Qianyu Rowena Zheng

What is the name of the course in the MMJC program?

Advanced Communications

How did you hear about EUNY BESPOKE MEDIA?

I heard about EUNY BESPOKE MEDIA from this [Advanced Communications] course at Western University's Master of Media in Journalism and Communication (MMJC) program. My professor, [Erin Isings] mentioned in class that one of our former MMJC students, Eunice Yidana, is starting her business. I was very excited to learn about what other MMJC students are doing after graduation. 

Why did you choose EUNY BESPOKE MEDIA for your project?

As a communications student, I value the opportunity to work in the communications industry. The opportunity to work with alumni is even more exciting for me. Working for a start-up company could be challenging but, more importantly, full of possibilities. EUNY BESPOKE MEDIA will thrive, and I am excited to contribute my skills and expertise to drive this company to further success.

What type of content did you create?

I created promotional and informational content about EUNY BESPOKE MEDIA.

EUNY BESPOKE MEDIA Services

EUNY BESPOKE MEDIA Services List

Example of promotional content created by Rowena.

Graphic design by Rowena

Why did you create this content?

To give the audience a brief overview of what services EUNY BESPOKE MEDIA provides. 

Which software/tools did you use to create the content?

I used Canva and Photoshop as my primary tools for visual design. 

What did you learn in the process of working on this project?

Time management was a crucial key in this project. That is one thing I always kept in mind while preparing the post content. 

How was working with the Founder and CEO of EUNY BESPOKE MEDIA?

It was my pleasure to meet and work with the Founder and CEO! Eunice Yidana is a professional, friendly and wonderful person to work with. She gave me much room to be creative with the project and was always very supportive.

What is your essential marketing and communications nugget/advice for businesses?

I highly recommend that businesses get a specialist to prepare their social media calendar in a professional manner. It saves time and resources for your marketing operations and reaches your goals more productively.

Book a consultation with EUNY BESPOKE MEDIA

Graphic design by Rowena!


That’s a great segue to finalize this Q&As session with Rowena. Choose your starting point today with EUNY BESPOKE MEDIA by booking a free consultation with us. If you would like to collaborate or work with us, please send us an email: contact@eunybespokemedia.com or use the contact form.

Now my key insights or takeaways from this project collaboration:

  • First and foremost, it was amazing working with Rowena. She is very creative, talented, respectful and knowledgeable about marketing and communications. She asked me great questions throughout the process of working on this project.

  • Network and speak to the right people about your business or any project you are working on. When I launched my business, I sent emails to my previous professors at Western University letting them know that I was about to start a marketing, communications and media business. They were very supportive and provided some commendable remarks. Lo and behold, Erin Isings shared my business in her Advanced Communications class, and here we are with this amazing collaboration. Shout out to Erin!! Cheers to more collaborations :)

    Thank you for reading today’s Collab with EUNY BESPOKE MEDIA Q&A!

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Eunice Yidana